Don’t Drink and Drown is the Royal Life Saving Society UK’s national campaign focused on reducing the number of substance-related drownings across the UK and Ireland.
The campaign specifically targets those aged 18-25, as 46% of accidental drownings in this age group involve alcohol and/or drugs*.
The campaign encourages individuals to take responsibility for their friends when under the influence of alcohol and/or drugs, helping them to avoid dangerous routes by water and return home safely.
This age group is especially important to target as:
3 in 4 of young adult drinkers think it is okay to drink alcohol and get into the water^.
In the last year, young adult drinkers are 3x more likely to have been swimming or have entered the water after drinking alcohol, when compared to older adults^.
* Source: WAID (2018-2023)
Contact Paul Paulding for details.
The National Speed Lifesaving Championships (NSLC), the largest competition of its kind in the UK, sees lifesaving athletes aged 12 and upwards from across the UK and Ireland competing for national titles in what is the only sport that has a humanitarian foundation.
Our 2024 event saw us make our debut at the fantastic Sandwell Aquatic Centre so we’re excited to share that we have secured the venue again for 2025! More information will follow soon, so until then please save the date and we will look forward to seeing you there!